For the upcoming bmw 8 series i8 i8 roadster 7 series and x7 a new.
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The reason for the new design was to display the companys bavarian heritage.
Rapps company logo had been a silhouette of a knight chess piece surrounded by a black ring bearing the company name and for its new logo company retained the black ring but added the now familiar quartered blue and white design.
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The new design is a more modern and flatter look with a transparent background that replaces the outer black ring.
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Bmw is introducing a new logo the biggest redesign its had in over 100 years.
The identity of bmws elite models are echoed in a newly designed logo which combines a black and white version of the manufacturers roundel first used 100 years ago with the company name.
Bmw is all set to differentiate its flagship models in every segment from the other cars it makes with a new black and white logo.
The new bmw logo will feature only on the class leading models like the 7 series for the sedans and the upcoming x7 for the suvs.
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The new logo will also feature on the current i8 and i8 roadster along with the upcoming bmw 8 series 8 series gran coupe and the m8.
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