Bmw is introducing a new logo the biggest redesign its had in over 100 years.
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Heritage german car manufacturer bmw has revealed its first logo change since 1997 featuring a minimalist flat design and transparent backdrop.
Bmw didnt just unveil the concept i4 in the wake of the canceled geneva motor show but also a brand new logo for the company.
For a long time bmw made little effort to correct the myth that the bmw badge is a propeller explains fred jakobs of bmw group classic.
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The new design is a more modern and flatter look with a transparent background that replaces the outer black ring.
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New bmw logo right bmw unveils new logo to express openness and transparency of brand 1 min read.
The previous logos black ring has been replaced with a transparent one which aims to radiate more openness and clarity thiemer says.
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The companys new badge which debuted on the concept i4 adopts.
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The centre black ring of the bmw logo has been replaced with a transparent ring while the companys initials have been slimmed down.
So according to the expert sticking to the story that the bmw emblem is a propeller would not be entirely wrong.
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22 jun 2020 0452 pm ist ht auto desk edited by deepika agrawal.